JON BURGERMAN (06.10.2010)

Jon Burgerman's works within the graphic design industry where he produces pieces with a very contemporary feel. The graffiti styling of his work makes me believe it is aimed at a younger audience such as teenagers and young adults.

I personally find that his work does in fact appeal to me as a teenager of 18. I like the cartoon/graffiti feel to the work as I do find that it is very young and quirky. I like his style as I think it is a new and unusual approach to illustration; I believe this style of work is very upcoming at the moment, but Jon Burgerman is ahead of this as he has already been doing this form of work through his years at university.

The technique he uses in the majority of his work is called 'blind drawing'; the idea of this technique is to draw your entire illustration without lifting the pen or pencil. Jon Burgerman sometimes has a tendency to then add additional elements into his work by drawing some features separately; such as eyes or other facial features for his characters, as seen in the example above.

A painting and decorating commission.

Jon Burgerman's work has become very successful as it's popularity is on a constant increase. His work has become many new different things through collaboration with other artists and companies; for example, he has worked with many different artists to create new styles within one off exhibitions; they have made sets where people can walk round as if they are in a 'Burger Town' for an exhibition space called Helium Cowboy in Hamburg. Below is a video of the construction of what they called "Lossy Botany Lab" and a second video to show the completed interior of the exhibition piece.

 

I think that this presentation of their work is a very unusual way to show their work off to the public; it works well because it is created in a way that you as a viewer can interact with the art. I think this is very creative, and helps leave a mark on the viewers of the work as it is very memorable.

He has also created more obvious two-dimensional products that have helped create a revenue such as  books posters, and other digital products such as computer backgrounds, and CDs (covers designed for musicians). An example of a more creative product would definitely be his wall paper you can personalize by colouring it in yourself. This has clearly been developed through so many jobs where he has been asked to decorate the interior walls of buildings; I think this shows that it is important to keep pushing your work to the absolute extremes until you can no longer create anything new with it before moving on and starting from scratch with a new project.

Other less obvious, and more exciting products have also been created through collaborating with other companies and artists such as figurines and footwear.

I think that the success of Jon Burgerman crucially relies on obviously his creative mind, but also his collaboration with other companies and artists to create new and exciting adaptations of his work; i think that by working with other people, his work has in fact evolved and moved on into new things.

Overall, I would say that Jon Burgerman is a prime example to show the importance of working with other artists and companies to create new and bigger things.